Laura's Glam
A monochrome fashion boutique where tailored clothing and glueless wig units live under one calm storefront.
Overview
Laura had two businesses wearing one name. Tailored clothing sat on Instagram; glueless wig units sold over DMs. Customers who trusted her for one had no idea the other existed, and every sale ran through a manual back-and-forth that capped how much she could take on.
We built a single monochrome boutique that treats both lines as one wardrobe. Black, white and one warm neutral — nothing competes with the garments. The identity is a tight editorial wordmark with a lowercase counterpart for labels and packaging, so the brand reads the same on a swing tag as it does on a product page.
On the build, we optimised for the two things that actually moved the needle: image quality and time-to-cart. Product photography is served responsively at three crops, variants resolve without a page change, and checkout is two screens. The store went from DM negotiations to self-serve in a single release.
Approach
One wardrobe, not two catalogues
We merged clothing and wigs into a shared taxonomy, so a customer browsing a dress is one tap from the unit that finishes the look.
Photography as the whole design
The interface recedes. Type is small and precise, layout is generous, and every decision protects the image.
Self-serve by default
Sizing, colour matching and care information are answered on the page — the questions that used to arrive as DMs.
Deliverables
Results
+38%
Conversion rate vs. previous store
1.1s
Largest contentful paint on mobile
2.4×
Average order value
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